You need us more than we need you

Outrageous, yes, but true. “You need us more than we need you” was the text of a hugger-mugger business card that an account exec carried, and showed to a select few, at a marcomm agency where I used to work.

The card was good for laughs. And soothed our bruised egos, no doubt. The ones that might have been battered about by ungrateful boss and clueless client.

But however outrageous, the card expressed more than a seed of truth.

You need me, just as I need you.

Writers, designers, developers, and AE’s at agencies have talents that aren’t readily duplicated in the corporation:

• The ability to write clearly, cleanly, succinctly, and on message
• The gift of designing a logo, ad, or website that knocks the graphic socks and jocks off the audience
• The genius for patiently and accurately bearing messages back and forth between client management and agency creative, in effect, two halves of the one brain

Sure, you can save money by doing it yourself. The same way a homeowner can save money by patching his own roof.

Chances are, however, you won’t do as good a job as the pro.

And could end up with a leaky roof, or bottom line, for a long, long time.

So when it comes to finding the right words, designing an impressive website, sending the correct message across the sulcae from left brain to right brain, you need us.

Just as your customers need you.

Isn’t it great to be indispensable?