To review Young Zeck Imation collateral:
- Click on any of the thumbnails above. The thumbnail will enlarge, and a title will appear under the image.
- Click on this title to get a .pdf copy of the piece itself.
Brief descriptions of these collateral projects follow, in the order of the images above, left to right.
Imation branding
When Imation was spun off from 3M, Greg Zeck helped concept and write copy for a broad line of brochures, flyers, user’s manuals, retail shelf markers, you name it.
The whole campaign was designed by Imation’s design firm and carried out by vendors like Concept Group, where Greg worked at the time.
Writers were responsible for developing messages in accord with the branding strategy — which stressed imaging, information, innovation & imagination.
For each piece, the writers sketched out a message and a structure, even a rough design. Then we wrote copy and ported it over to our designers to make a rough comp.
From the designers, the piece would go to internal, and customer, review. Then off to the printer.
We got things done quickly — on time to the client and their retail outlets — and under budget too.
Imation Travan backup technology flyer
This handsome front-and-back page flyer illustrates 3M’s long investment in tape technology. It champions the reputation of 3M / Imation tapes for reliability, scalability, and ease of use.
And offers a colorful, easy-to-read product specifications chart demonstrating the differences among the four tape products.
Imation Start Your Engines SuperDisk drive and disk promotion
This little brochure was intended for store managers and buyers. It offers a cash-back incentive to sell Imation disk and drive products. (Click on the image title above to download a full .pdf version.)
Like all such promotions, this one has to catch attention. And make the terms of the promotion crystal clear, which is done here via highlighting techniques and a table on p. 2.
Product photos are mixed with a stock photo of a hot sports car.
Imation SuperDisk state fair promotion
If you’ve ever been to the Minnesota State Fair, you know that everything comes on a stick.
No exception, then, with this State Fair promotion for Imation’s SuperDisk disk and drive technology.
Get your pronto pup while you’re at it. And save a bundle too.
Imation Media Performance Manager software
This large tech-oriented brochure was designed, and written, to appeal to data center managers, who needed real-time information about their tape drives and volumes.
The copy explains how the software works, and illustrates operations via clear, clean screen shots of the software’s various functions.
The design is part of the new Imation branding we were carrying out in all materials we did for the company.
The stock photos used here help dramatize product benefits and save the client money.
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