Young Zeck specializes in identity projects like company brochures, aka capabilities brochures. These essential presentations say who you are and where you’re going. Often, they’re the most ambitious and visible vehicle of your identity.
These brochures help connect you to your target audiences.They’re founded on solid research into your company, as we read about you and your competitors, and talk with your people. They mine the words and phrases that you give us — and find in these apparently unconnected verbal elements a memorable pattern.
This research technique ends in a theme. A way, that is, to connect ideas and data that have not been connected before — in the form of focused words and images that work together toward the same end.
We not only tell your story, that is, we give your story a theme that focuses and directs the message throughout the piece. And makes it memorable — and actionable too.
Harmonizing the visual and verbal, the theme gives the project direction and the organization a memorable identity.
The theme sets you apart from the herd, who’ve only heard, far as we can tell, the buzzwords and clichés everyone else is using.
In every case, the theme provides organization for the project as a whole. And is backed up, by solid evidence, on every spread.
The verbal and the visual components of the brochure work together, harmoniously, to suggest this theme.
The theme is the fruit of our research … and the state of loose alertness in which we work. A state that enables us to be prepared for the surprises that you’ll throw our way. And to put them into a memorable pattern.